iTechnology Strategy - Accelerating Revenue

"How do we resolve our technology issues in Europe?"

Wireless technology companies looking to exploit the European market may have a variety of issues to consider:

  • Are we making the right development choices?
  • When does a technology issue become a strategy issue?
  • What do we need to localise to get into Europe?
  • How can we minimise our operational investment while providing excellent service?





Case Study

A venture capital funded wireless startup, the client was in the throws of releasing Version 1.0 of their product/service when industry changes made the initial strategy unfeasible.

RICHARDbSCOTT was hired to redefine and progress the start-up's technology strategy.


The mobile product/service offered - interactive games, quizzes, polls and betting - were based on music, current affairs and sports. The system included a content-management module that enabled non-technical creatives to input content.

The initial revenue model was based on a revenue share relationship with operators. The management team now intended to earn revenue from sponsors using themed content, frequently in another European language - the question was how?

Richard suggested creating a higher layer of abstraction for the application - a 'meta' content management system that would effectively manage multiple instances of the original content management system. This would enable in a single stroke:

  • the delivery of content in multiple languages
  • the maximisation of common content across each themed instance of the application
  • repurposing of the content across various channels - SMS, WAP and the web

An inhouse development team was recruited to complement the original Finland-based team. Common development tools and processes were adopted (CVS, 'distilled' UML, MS Project, etc) and common technology platforms were agreed (Solaris, Oracle, JavaBeans, XHTML, etc.) Partnerships were secured to support the product both from a technology and a content perspective.


The project deliverables were met by the end of a four month development period. Each 'unit' of content could be multi-purposed across a range of platforms - WAP, SMS, and the web.

The service was available in three languages, and provided on an 'own-label' basis to operator clients such as Sonera, O2, Telenor, Orange, and KPN as well as sponsors such as MOBO/Mastercard, and Diagio.

The application was subsequently awarded the mobile industry 'Oscar' for having the best technology.